Turn Your Social Media Into a Cleaning Lead Machine
Done-for-you Facebook & Instagram management built exclusively for Australian cleaning companies — compelling content, before & after posts, reviews, and targeted ads that bring in real bookings.
Where We Build Your Cleaning Brand Online
We manage your presence across the platforms that matter most for cleaning businesses in Australia — where your customers already spend their time.
Business page management, regular posts, reviews, community engagement, and local Facebook Ads targeting cleaning customers in your suburbs.
Stunning before & after content, reels, stories, and hashtag strategies that build your brand and attract followers who become paying clients.
YouTube Shorts
Short-form video content repurposed from your cleaning jobs — real results, real properties, building trust with potential clients passively.
Google Business Posts
Regular updates, offers, and photos posted directly to your Google Business Profile to improve local search visibility and trust signals.
Everything Done For You — End to End
Our social media management for cleaning companies is a complete hands-off service. You focus on cleaning — we handle your entire social presence.
Before & After Content
Eye-catching before and after transformation posts that showcase your cleaning results and build massive trust with new potential customers.
Monthly Content Calendar
A full month of strategically planned posts — tips, promos, testimonials, and seasonal content — all scheduled and posted automatically.
Review & Testimonial Posts
We turn your 5-star Google reviews into beautifully designed social posts that build credibility and encourage more clients to leave reviews.
Facebook & Instagram Ads
Targeted social ad campaigns that reach homeowners and businesses in your service area — driving direct enquiries and bookings.
Community Management
We monitor and respond to comments, messages, and enquiries across your social profiles — keeping your reputation sharp and leads flowing.
Monthly Performance Reports
Clear monthly reports showing reach, engagement, follower growth, and most importantly — how many enquiries came directly from social media.
Build Your Social Media Plan
Select the content volume and management add-ons your cleaning business needs. The Core Package sets the foundation for your social presence.
Core Social Package (Included)
The essentials to keep your brand active and professional. Includes 12 expertly designed static posts/month, profile optimization, and basic community monitoring on FB & IG.
Extra Static Posts (+ $150 per 4 posts)
Want to post more frequently? Add extra high-quality static posts (graphics, before/afters, reviews) in bundles of 4 per month.
Short-form Reels / TikToks (+ $300 per 4 videos)
Video content gets the highest reach. Send us raw clips from your jobs, and we edit, caption, and optimize 4 professional Reels/TikToks per month.
Paid Meta Ads Management (+ $500/mo)
Ready for direct leads? We build and manage targeted local Facebook/Instagram ad campaigns to drive direct quote requests. (Ad spend paid directly to Meta).
Estimated Monthly Retainer
*This is a baseline estimate. Flexible agreements, no lock-in contracts.
Request Formal Proposal
Content That Builds Trust & Drives Bookings
Every piece of content we create is designed to move cleaning customers through the funnel — from discovering your business to picking up the phone and booking a job.
Social Media Is Where Cleaning Customers Decide
Before booking a cleaner, most people check your Facebook or Instagram. A professional, active presence with real results builds instant trust — and turns passive browsers into paying customers.
Build instant credibility
Before-and-after photos and 5-star reviews shared on social media instantly signal professionalism to potential clients.
Reach local customers with paid ads
Facebook & Instagram ads let us target homeowners and businesses in your exact service suburbs with pinpoint accuracy.
Amplify word-of-mouth digitally
Happy customers sharing your posts extends your reach for free — turning every good job into a referral engine.
Direct messaging = instant enquiries
A well-managed Facebook page turns DMs into direct booking conversations — leads that don't require a Google search at all.
What Cleaning Businesses Get from Our Social Management
Typical outcomes cleaning businesses achieve within 90 days of our social media management service.
Our Social Media Management Process
A clear, hands-off process — from onboarding to consistent results. You clean, we handle the rest.
Audit & Strategy
We review your existing profiles, competitors, and local audience to build a custom social strategy for your cleaning business.
Profile Setup & Branding
We optimise your Facebook and Instagram profiles — professional bios, cover images, link-in-bio, and brand-consistent visuals.
Content Creation & Posting
We create and schedule 12+ posts per month — all designed for the cleaning industry, all posted at peak engagement times.
Report & Optimise
Monthly performance reports with clear data on reach, engagement, and leads — plus ongoing strategy adjustments to improve results.
Cleaning Businesses Growing With Social Media
"Our Instagram page was dead before Moppsters. Now we get DMs every week asking about bookings. The before and after posts go crazy — one got over 3,000 likes. We've hired two more staff just to handle the demand."
"We got 8 new commercial cleaning contracts in the first two months from the Facebook ad campaign. The team really knows what messages work for cleaning customers. It's not generic — it speaks directly to what homeowners want."
"The review posts are brilliant — clients keep saying they chose us because they saw how many happy customers we had on Facebook. Our Google review count went from 12 to 47 in three months because more people felt compelled to leave one."
Common Questions About Social Media
Does social media really work for cleaning businesses?
How many posts do you create per month?
Do I need to provide photos of my work?
Are Facebook and Instagram ads included?
How long before I see results from social media?
Get Your Free Social Media Audit
We'll review your Facebook and Instagram presence and show you exactly where you're leaving leads on the table at no cost.
Ready to Turn Social Media Into a Lead Generator?
Join cleaning businesses across Australia who use Moppsters to grow their social presence, build credibility, and generate consistent leads from Facebook and Instagram.