Stop Wasting Ad Spend. Get Cleaning Leads That Actually Book
Most cleaning Google Ads campaigns burn 60% of budget on the wrong keywords, wrong audiences, and zero conversion tracking. We fix that — and deliver real bookings at a fraction of what you're paying now.
vs industry average
in 5 business days
across cleaning clients
Most Cleaning Ad Campaigns Waste 60% of Budget
Generic agencies don't understand the cleaning industry. They set up campaigns built for other businesses and wonder why your phone isn't ringing. Here's what's really happening to your ad spend.
Wrong Keywords Targeting Tyre-Kickers
Broad match keywords like "cleaning" burn budget on irrelevant searches from people looking for car washes, dry cleaners, or DIY tips — not your services.
No Conversion Tracking Whatsoever
Without proper call and form tracking, you have no idea which keywords are generating real bookings. You're flying blind and paying for it.
Generic Ad Copy That Doesn't Convert
Templates like "Professional Cleaning Services — Call Today" don't speak to urgent, high-intent cleaning customers searching for a specific service in their suburb.
No Retargeting — Losing Warm Leads
70% of visitors don't book on their first visit. Without a retargeting campaign on Google and Meta, those warm leads go cold and book a competitor.
No Negative Keywords Eating Your Budget
Without a thorough negative keyword list, Google serves your ads for searches like "cleaning jobs", "cleaning tips", and "DIY cleaning hacks" — zero chance of a booking.
Every Ad Channel Your Cleaning Business Needs
We don't just run ads — we build complete paid acquisition systems that turn ad spend into consistent, trackable cleaning bookings.
Google Search Ads
Intent-driven search campaigns targeting high-value keywords like "end of lease cleaning [suburb]" and "commercial cleaning quotes [city]" — people ready to book now.
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Google Local Services Ads
Get the "Google Guaranteed" badge and appear above standard ads for local searches. Pay only per verified lead — not per click. Perfect for residential and commercial cleaners.
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Facebook Ads
Laser-targeted Facebook lead generation campaigns reaching homeowners and property managers in your service areas. High-volume leads at a lower cost per acquisition.
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Instagram Ads
Visual ads showcasing your before-and-after cleaning results to engaged homeowners. Story and Reel formats that stop the scroll and drive enquiries for your services.
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Retargeting Campaigns
Follow up with every website visitor across Google Display and Facebook/Instagram. Retargeting campaigns convert warm leads who didn't book on their first visit into paying customers.
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Conversion Tracking Setup
Full GA4, Google Ads, and Meta Pixel setup with call tracking, form tracking, and booking confirmation events. You'll know exactly which ads are generating real bookings and at what cost.
Learn moreFrom Audit to Live Ads in 5 Business Days
We move fast because every day without a properly optimised campaign is money leaving your business. Here's exactly how we get your ads performing.
Campaign Audit
We audit your existing ads, keywords, landing pages, and conversion tracking. We identify every dollar being wasted and every opportunity being missed before we touch the account.
Build & Launch
We build industry-specific campaigns from the ground up — cleaning-focused keyword lists, suburb-targeted ad copy, conversion tracking, and full negative keyword exclusion lists.
Optimise Weekly
Every week we review search term reports, adjust bids, test new ad copy, and cut waste. Your campaigns improve continuously — not set-and-forget like most agencies.
Scale & Report
Once your cost per lead is where we want it, we scale the winning campaigns and expand into new service areas. Monthly reports show you exactly what your ad spend generated.
Cleaning-Industry Ad Expertise
We've run hundreds of cleaning ad campaigns across every state in Australia. That means every keyword, every ad, and every landing page is informed by real data from your exact industry.
We Know Every Cleaning Keyword That Converts
Years of cleaning-specific campaign data means we know which keywords bring in bond cleaning jobs, carpet cleaning quotes, and commercial contracts — not just clicks.
Suburb-Level Targeting Across Australia
We target ads at the exact suburbs your team services — not just a city. This means you're paying for leads you can actually service, not wasting budget on out-of-range enquiries.
Phone Call Tracking Included as Standard
Every campaign includes call tracking so you can hear recorded calls, see which ads drove them, and know your true cost per booked job — not just cost per click.
Retargeting Turns Browsers Into Bookers
Most agencies skip retargeting. We include it as standard, following up every website visitor across Google and social to recover the 70% of leads who don't book first time.
Transparent Reporting — No Fluff
Monthly reports in plain English show you leads generated, cost per lead, bookings tracked, and your return on ad spend. No vanity metrics, no hiding behind impressions and clicks.
Real Ads Results Across Australian Cleaning Businesses
These aren't projections. These are averages across our active cleaning ad clients right now.
Average Reduction in Cost Per Lead vs Previous Agency
Average Return on Ad Spend Across Cleaning Clients
Average Google Ad Position for Cleaning Search Terms
Average Time from Brief to Live Campaign Launch
Cleaning Businesses Winning With Our Ads
Real results from real Australian cleaning business owners who switched to Moppsters for their paid advertising.
"I was paying $1,400/month in Google Ads and getting maybe 3 leads a week. Moppsters rebuilt my campaigns from scratch and within 6 weeks I was getting 12–15 leads a week at half the cost per lead. Absolute game changer."
"Our previous agency had us on broad match keywords and we were getting enquiries from people looking for cleaning jobs. Moppsters fixed the targeting and our qualified lead volume jumped 3x within the first month. Worth every cent."
"The Facebook retargeting campaign alone has been incredible. I had no idea how many people were visiting my website and leaving. Now we follow them up automatically and our booking rate from website visitors has more than doubled."
Ready to fix your ads?
Get Free Ads AuditYour Google & Meta Ads Questions Answered
How much should I spend on Google Ads for my cleaning business?
For most cleaning businesses in Australian metro areas, we recommend a minimum ad spend of $1,500–$2,500/month to generate enough data to optimise effectively. In competitive cities like Sydney or Melbourne, $3,000–$5,000/month typically yields the best cost per lead. We'll give you a specific recommendation based on your location and services in your free audit call.
How quickly will I start getting leads from Google Ads?
With Google Search Ads, you can start receiving leads within 24–48 hours of campaign launch. We typically launch campaigns within 5 business days of starting. However, optimal performance usually builds over the first 4–6 weeks as Google's algorithm learns which searches convert best for your specific business.
What's the difference between Google Ads and Google Local Services Ads?
Standard Google Search Ads charge per click and appear as text ads. Google Local Services Ads (LSA) appear above standard ads with a "Google Guaranteed" badge and charge per lead — not per click. For cleaning businesses, we typically recommend running both simultaneously to maximise coverage, with LSA being particularly effective for residential services.
Do you manage the ad spend directly, or does it go through me?
Your ad spend goes directly to Google or Meta through your own accounts — we never hold your budget. You have full visibility and ownership of all ad accounts at all times. Our management fee is separate to your ad spend. This means you always have complete control and transparency over where every dollar goes.
Can you take over my existing Google Ads account, or do I need to start fresh?
We can take over an existing account — and in most cases, we prefer to because historical data helps us learn faster. We'll audit what's there, keep any high-performing elements, and rebuild or restructure the parts that are wasting budget. If starting fresh is the better option, we'll tell you why and build a new campaign structure from scratch.
Do I need a website for Google Ads to work?
Yes — but it doesn't need to be complex. You need a professional, fast-loading landing page with a clear quote request form and phone number. If your current website isn't optimised for conversions, we can advise on exactly what changes to make, or refer you to partners who can build a high-converting cleaning landing page quickly and affordably.
Get Your Free Google Ads Audit
We'll review your current campaigns (or competitor benchmarks if you're starting fresh) and show you exactly how to cut waste and increase bookings.
Request Your Free Ads Audit
Tell us about your business and current ad spend. We'll come back with a detailed audit and clear recommendations — no obligation, no sales pressure.
🔒 Your details are 100% confidential. We never share your information with third parties.
Ready for Ads That Actually Generate Bookings?
Join Australian cleaning businesses already getting a 4.2× return on their ad spend with Moppsters. Your free audit takes less than 20 minutes.