Turn Your Social Media Into a Cleaning Lead Machine

Done-for-you social media management generating real bookings for cleaners.

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Social media management for cleaning companies — Moppsters Australia

Platforms We Manage

Where We Build Your Cleaning Brand Online

We manage your presence across the platforms that matter most for cleaning businesses in Australia — where your customers already spend their time.

Facebook

Business page management, regular posts, reviews, community engagement, and local Facebook Ads targeting cleaning customers in your suburbs.

Instagram

Stunning before & after content, reels, stories, and hashtag strategies that build your brand and attract followers who become paying clients.

YouTube Shorts

Short-form video content repurposed from your cleaning jobs — real results, real properties, building trust with potential clients passively.

Google Business Posts

Regular updates, offers, and photos posted directly to your Google Business Profile to improve local search visibility and trust signals.

What's Included

Everything Done For You — End to End

Our social media management for cleaning companies is a complete hands-off service. You focus on cleaning — we handle your entire social presence.

5-star review and testimonial posts for cleaning company

Before & After Content

Content strategy and planning for cleaning business social media

Monthly Content Calendar

Review & Testimonial Posts

Facebook and Instagram Ads for cleaning businesses Australia

Facebook & Instagram Ads

Community engagement and comment management for cleaners

Community Management

Monthly social media performance reporting for cleaning business

Monthly Performance Reports

Custom Retainer Estimator

Build Your Social Media Plan

Select the content volume and management add-ons your cleaning business needs. The Core Package sets the foundation for your social presence.

INCLUDED BASE

Core Social Package

The essentials to keep your brand active and professional. Includes 12 expertly designed static posts/month, profile optimization, and basic community monitoring on FB & IG.

12 POSTS FB & IG COPYWRITING MONTHLY REPORT

$997

Extra Static Posts

(+ $150 per 4 posts)

Want to post more frequently? Add extra high-quality static posts (graphics, before/afters, reviews) in bundles of 4 per month.

Short-form Reels / TikToks

(+ $300 per 4 videos)

Video content gets the highest reach. Send us raw clips from your jobs, and we edit, caption, and optimize 4 professional Reels/TikToks per month.

Paid Meta Ads Management

(+ $500/mo)

Ready for direct leads? We build and manage targeted local Facebook/Instagram ad campaigns to drive direct quote requests.

Estimated Monthly Retainer

Core Social Package $997

Extra Posts (0) $0

Reels/Videos (0) $0

Ads Management $0

Total $997/mo

*This is a baseline estimate. Flexible agreements, no lock-in contracts.

Request Formal Proposal

Fixed Packages

Simple, Transparent Social Media Packages

Prefer a fixed monthly plan? No confusing add-ons or surprise invoices. Pick the package that fits where your cleaning business is right now.

Starter

$997/mo

no lock-in contract

12 posts/month (FB & IG)

Copywriting included

Profile optimisation

Basic community monitoring

Monthly performance report

Reels / short-form video

Paid ads management

Priority support

Content That Builds Trust & Drives Bookings

Every piece of content we create is designed to move cleaning customers through the funnel — from discovering your business to picking up the phone and booking a job.

Before & After Photos

5-Star Review Posts

Promotional Offers

Cleaning Tips & Hacks

Team Spotlight Posts

Short-form Reels

Seasonal Campaigns

Property Transformations

Client Shout-Outs

Get Free Social Audit

Social media growth strategy for Australian cleaning business

Social media that convertsContent → Trust → Enquiries → Bookings

Why It Matters

Social Media Is Where Cleaning Customers Decide

Before booking a cleaner, most people check your Facebook or Instagram. A professional, active presence with real results builds instant trust — and turns passive browsers into paying customers.

Build instant credibility

Before-and-after photos and 5-star reviews shared on social media instantly signal professionalism to potential clients.

Reach local customers with paid ads

Facebook & Instagram ads let us target homeowners and businesses in your exact service suburbs with pinpoint accuracy.

Amplify word-of-mouth digitally

Happy customers sharing your posts extends your reach for free — turning every good job into a referral engine.

Direct messaging = instant enquiries

A well-managed Facebook page turns DMs into direct booking conversations — leads that don't require a Google search at all.

Proven Results

What Cleaning Businesses Get from Our Social Management

Typical outcomes cleaning businesses achieve within 90 days of our social media management service.

3×

More Profile Reach

Consistent posting and ad boosts triple your brand's organic reach within 60 days of launch.

+340

Avg. Monthly Followers

Cleaning businesses grow their Facebook and Instagram audiences with local, high-intent followers.

6–12

Leads Per Month

Direct social media enquiries generated through content, ads, and DM conversations per month.

4.8★

Avg. Review Score

Our review showcase strategy actively improves the perception and star rating of your business online.

How It Works

Our Social Media Management Process

A clear, hands-off process — from onboarding to consistent results. You clean, we handle the rest.

Social media audit and strategy for cleaning business

Audit & Strategy

We review your existing profiles, competitors, and local audience to build a custom social strategy for your cleaning business.

Profile Setup & Branding

We optimise your Facebook and Instagram profiles — professional bios, cover images, link-in-bio, and brand-consistent visuals.

Content creation and posting schedule for cleaning company

Content Creation & Posting

We create and schedule 12+ posts per month — all designed for the cleaning industry, all posted at peak engagement times.

Monthly social media reporting and optimisation for cleaners

Report & Optimise

Monthly performance reports with clear data on reach, engagement, and leads — plus ongoing strategy adjustments to improve results.

Client Stories

Cleaning Businesses Growing With Social Media

★★★★★

"Our Instagram page was dead before Moppsters. Now we get DMs every week asking about bookings. The before and after posts go crazy — one got over 3,000 likes. We've hired two more staff just to handle the demand."

Lisa Tran

ShineBright Cleaning — Melbourne, VIC

★★★★★

"We got 8 new commercial cleaning contracts in the first two months from the Facebook ad campaign. The team really knows what messages work for cleaning customers. It's not generic — it speaks directly to what homeowners want."

Daniel Moore

PurePath Commercial — Sydney, NSW

★★★★★

"The review posts are brilliant — clients keep saying they chose us because they saw how many happy customers we had on Facebook. Our Google review count went from 12 to 47 in three months because more people felt compelled to leave one."

Amy Nguyen

FreshStart Bond Cleaning — Brisbane, QLD

FAQ

Common Questions About Social Media

Does social media really work for cleaning businesses?

Absolutely. Cleaning is a highly visual, trust-based service — and social media is the perfect channel for demonstrating both. Before and after photos, authentic reviews, and team content consistently generate enquiries for cleaning businesses. Facebook and Instagram also allow highly targeted local advertising to homeowners and property managers in your exact service area.

How many posts do you create per month?

We create a minimum of 12 posts per month across your Facebook and Instagram profiles — that's roughly 3 posts per week. This includes a mix of before/after content, review posts, promotional offers, cleaning tips, and engagement posts. We also create Stories and Reels where appropriate.

Do I need to provide photos of my work?

Yes — and it's the most powerful content you can share. We make it simple: just send us photos and short videos from your jobs via WhatsApp or email, and we handle the editing, captioning, and posting. The more real-job content you share with us, the better your results. We provide guidance on what to capture.

Are Facebook and Instagram ads included?

Paid social ads are available as an add-on to our social media management packages. We manage the entire campaign — creative, targeting, budget, and optimisation. Ad spend is billed directly to your Meta account, separate from our management fee.

How long before I see results from social media?

Organic social media growth is gradual — expect to see meaningful follower and engagement growth within 30–60 days of consistent posting. Paid social ads (Facebook and Instagram) can generate enquiries from week one. Most cleaning businesses see their first direct social media leads within 2–4 weeks of launching a paid campaign alongside our organic content strategy.

Free Audit

Get Your Free Social Media Audit

We'll review your Facebook and Instagram presence and show you exactly where you're leaving leads on the table at no cost.