The challenge
Royal, an expert provider with over 20 years of experience and a team of 600+ professionals, needed a digital experience that matched their enterprise scale. Serving commercial, industrial, education, and hospitality sectors, the primary challenge was to capture detailed, high-intent leads without forcing corporate decision-makers to click through multiple pages to request a comprehensive quote.
The approach
The Moppsters designed a high-impact hero section that immediately pairs Royal's formidable value proposition with an above-the-fold lead capture form. By placing a detailed "Contact Us" form complete with specific dropdowns for facility type and location—directly next to their core messaging, we minimized user friction and optimized the page for immediate, qualified lead generation. We also integrated a clear navigation menu featuring a dedicated "Client Portal" to ensure existing customers were seamlessly supported alongside new prospects.
A highly optimized, lead-focused homepage designed to capture enterprise contracts for an established building services company.
"The Moppsters perfectly captured the scale of our operations. Having the detailed lead form right on the homepage hero section has drastically improved the quality and volume of inquiries we receive from the commercial and industrial sectors."
